Michcell - Shopify | Small Business VA & Support | Strategy & Leads | Founder of CLA

Hi, I’m Michcell, founder of Crunchy Life Australia and Southern Skin Care, Defence veteran, logistics pro, and creative Virtual Assistant who’s walked the small business path firsthand.

From building two heart-led businesses from scratch, branding, websites, design, product photography, and all, I know exactly how overwhelming the digital side of business can feel when you’re doing it solo. That’s why I now offer practical, down-to-earth Virtual Assistant support tailored to small, soulful businesses like yours.

No fluff. No corporate speak. Just honest help to bring ease, clarity, and momentum to your behind the scenes.

🔧 How I Can Support You

Shopify Support
✓ Product uploads + edits
✓ Homepage + collection layout tweaks
✓ Navigation + menu updates
✓ App installs + email flows
✓ Banners + seasonal updates

Canva Design & Branding
✓ Social graphics (tiles, stories, reels)
✓ Product labels + packaging
✓ Mood boards + consistent visuals

Social Media Content
✓ Bio refresh + tone alignment
✓ Feed planning + caption writing
✓ Story + post design
✓ Light strategy support

Copywriting & Proofing
✓ Website content (About, Services, Product Descriptions)
✓ Tone-of-voice clean-up
✓ Light editing + formatting
✓ Newsletter and blog support

• Free 15-Minute Discovery Call (Phone or Zoom)
• Packages start from $50

Let’s make your digital presence feel more like you — and take a few things off your plate while we’re at it.