All the Information

We’re thrilled to invite you to join the Crunchy Life Australia Directory.

We're a growing community that connects eco-conscious, holistic businesses with customers who value purpose-driven products and services.

This is more than just a directory, it’s an opportunity to gain an additional stockist while keeping full control of how you show up, (of course if you need support setting up, we are here to help!).

We’ve introduced a self-managed seller section designed to put you in charge:

  • Sell directly through the CLA platform (think wholesale-style, completely optional).
  • Manage your own profile, images, listings, pricing, and shipping
  • Keep your products and info up to date anytime you like

How It Works

  • You set your own RRP (Recommended Retail Price).
  • Customers purchase at that RRP.
  • CLA retains 30% of the RRP as commission (our wholesale margin).
  • This 30% can be adjusted depending on your circumstances.
  • Read F&Q to find out where that 30% is being reinvested.

Prefer not to sell directly? That’s fine too! You can simply link to your own website and offer your CLA discount code instead.

Why Join?

  • No upfront fees or subscriptions anymore!
  • Empowerment to control your own listings and visibility
  • Free members gain a huge opportunity to move from visibility to actual sales
  • A supportive, heart-led space built to showcase small businesses

Important Info

  • Seller accounts are approved to ensure alignment with CLA values (if you’re not sure, send us an email).
  • If setup feels tricky, don’t worry, we can help with most of it. You just need to create your secure profile first and we'll go from there.

Start Here: Member Login Portal

F&Q

Do I have to list products to be included?

No, you can link to your own site.

All we ask is that you contribute back to the community by offering a CLA exclusive discount code and set up an affiliate link with GOAFPRO

Do I need a website to join?

No. This platform is designed to empower businesses and individuals who align with our values and have something to offer the community, even if you don’t yet have your own website.

Think of CLA as more than just a directory: it’s an ethical, Australian-based marketplace that creates a direct and honest connection between you and your customers.

Whether you’re an established business or just starting out, CLA gives you the visibility and tools to grow without the need for a website of your own.

Is there a fee?

No monthly fees anymore, - EVER!

Only wholesale discount on sales or GOAFFPRO set commissions.

Who approves accounts

CLA team approves initial account setup to ensure alignment with community values.

Where Does the Wholesale % Go?

Why the Wholesale Discount Matters

Just like when you work with a traditional stockist or wholesaler, the wholesale discount helps keep the Crunchy Life Australia platform sustainable, accessible, and growing.

Here’s what it covers:

  • Platform fees & tech maintenance: keeping the directory running smoothly and secure
  • Additional shipping + admin costs: ensuring customers enjoy a seamless buying experience
  • Marketing & exposure: your products are promoted as part of a collective, not just on your own.
  • Community reinvestment: supporting collaborations, events, and resources for small businesses.
  • Sustainability: unlike traditional wholesalers who take your products at cost, CLA ensures you get paid your price, minus only this wholesale margin which will always be more beneficial than a bricks and mortar wholesale due to you managing your shipping and handling.

In short: it’s like having another stockist, but with more transparency, instant notifications on sales, and a direct line of connection to your customer.

But What About Social Media?

We know that being seen online isn’t just about where you sell, it’s also about how you show up on social media.

That’s why, alongside your directory listing, we’ll be offering optional, one-off social media packages designed to boost your visibility when you need it most.

These packages may include:

  • Spotlight features on our CLA social channels
  • Shared reels, posts, and stories highlighting your products
  • Collaborative campaigns that put you in front of our engaged community

The best part? They’re completely flexible. No subscriptions. No lock-ins. You choose when and how you’d like extra support, and we’ll be here to amplify your brand.

Have more questions? Send us an email.